Pier House Chiswick
Forever iconic.

When it comes to historic buildings, it doesn't get much bigger than Pier House Chiswick. Dating back to 1904, the building was originally a laundry and said to be the largest in London in its day. Tasked with giving the building a modern refresh, a strong digital presence was born that celebrates the past, and welcomes the future.
Scope
Design & Creative Direction
Print & Digital
Signage & Wayfinding​​​​​​​
Campaign Strategy
Campaign - 'Forever Iconic'
To showcase the historic nature of the building, a modern hashtag was created and targeted to the digital and social media sectors. The tagline represents an ode to the past, and the celebration of the future. Subsequently, the building was pre-let within the first month of the marketing campaign.